The StarPointer principle is about building the framework for a learning sales organisation. The learning effect is caused by the ability of the sales team to capture and process key information in each sales cycle, so that it can be shared and used effectively across all company levels.

• StarPointer supports salesmen and saleswomen by deploying a system that brings transparency into the buying and selling process, harmonizes sales management software and methodology, assures accountability and enhances best practice.
  

• StarPointer captures data for sales, product and marketing managers, and enables them to make more informed decisions, tackle problems and manage their budgets.
  

• StarPointer creates a bottom-up flow of information for senior management and board members to define company strategy, communicate with shareholders and plan for the future.
  

By increasing the level of awareness and focus within the sales organisation as a whole, the level of confidence grows as sales people develop winning routines and strategies in the area of sales methodology, problem solving, planning and team selling. Information sharing between individuals, teams, regions and countries is essential and greatly enhances the speed and quality with which decisions can be made.